Manager of Brand & Campaign Planning - Evelyn Marfo-Sackey
Season 1, Episode 44, Jul 17, 2019, 06:00 AM
For episode 44, I am joined by Manger of Brand & Campaign Planning, Evelyn Marfo-Sakey.
In between making me laugh a lot, Evelyn shares her career journey starting out as a secretary and realising quite quickly that she wanted to be doing something a little more exciting. Through her own tenacity, she moved into an account planning role within a creative agency. A job she loved and set her in good stead for her current role as Manager of Brand & Campaign Planning.
She discusses the differences between working for agencies compared to an in-house creative team for a brand and the evolution of her role, for her current employer TJX Europe, who is responsible for brands such as TX Maxx and Homesense.
She talks about progression challenges, biases and microaggressions that were previously part of her work life and the revelatory hindsight she experienced when she recently read, ‘Slay in Your Lane: The Black Girl Bible' by Yomi Adegoke & Elizabeth Uviebinené.
Evelyn is heaps of fun with lashings of cheeky energy - I could have easily chatter to her for hours! Enjoy!
You can find out more about Slay in Your Lane: The Black Girl Bible here: bit.ly/30Gzks1
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🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!
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