How to Score With Influencers

Influencers can be a valuable marketing tool: Get your product into their hands, and they might send waves of new fans your way. But how do you actually do that? We talk to Will Ahmed, founder and CEO of a wearable fitness device called Whoop, whose product was almost immediately embraced by the world’s top athletes.

Influencers can be a valuable marketing tool: Get your product into their hands, and they might send waves of new fans your way. But how do you actually do that? We talk to Will Ahmed, founder and CEO of a wearable fitness device called Whoop, whose product was almost immediately embraced by the world’s top athletes.