Rent the Runway's Jenny Fleiss On How to Sell Crazy Ideas

How do you sell something that people don’t understand? In 2009, when Jenny co-founded the company Rent the Runway, the business transformed the retail industry by making designer clothing rentals a convenient and accessible luxury experience for millions of women. Not many folks envisioned a world in which people would love to rent their clothing. But Jenny did and now she is back at it with her new company Jetblack.