Top 4 payment apps spent ₹7,000 crore in cashbacks, advertising in FY19
Episode 589, Nov 07, 2019, 12:14 PM
India's top four payment apps — Paytm, PhonePe, Google Pay and Amazon Pay — spent around ₹7,050 crore on advertising, marketing and promotional expenses, including cashbacks, in 2018-19. Such spends stood at ₹3,400 crore in the previous financial year, according to data compiled by BloombergQuint. The four payment companies earned ₹5,150 crore in revenues in FY19.