How TUNE Marketing Aligns With Sales for Lead Mgmt and Conversion 5 Minute Podcast

 
Jonah-kai, was the Senior Director of Marketing at TUNE, when this interview was taken.  Hew is a proven leader with 15 years of experience creating content, building marketing programs and leading highly-functional teams.  He is now head of marketing Algorithmia
His experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. Follow Jonah-kai on Twitter
This is a five-minute extract from the longer program: 
Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks
Join us as Jonah-kai, answers some GREAT questions: Here are just a few:
How do we get better at driving campaigns that focus on target accounts?
How do we get better at working regionally in accounts to focus on that?
How do we get better at measuring those things so that everything we do drives around a strategy that drives performance?
Where are you putting focus in building systems that can directly track marketing's effectiveness and impact on the sales pipeline?
What cadence do you use to make adjustments?
How often are you looking at those results?
How often are you making changes to your execution?
Read the transcript of this episode on the Heinz Marketing Blog
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Sales Pipeline Radio is hosted by Matt Heinz of Heinz Marketing which is a program on the Funnel Radio Channel.  Heinz Marketing is the sponsor of Sales Pipeline Radio.