Raising Capital for Startups - Balancing Operations and Fundraising

Raising Capital? Are you prepared for another full time job? 

Entrepreneurs, especially those who are raising capital for the first time, often underestimate the time, energy, and commitment required.  In reality, raising money is a second full time job and can be a big distraction to running/growing the business. 

In addition to daily operations, you will need to make the time to: create your pitch deck, craft your pitch, research potential investors, build relationships with potential investors, pitch to investors, refine your pitch/pitch deck, follow up with investors, attend networking events to meet more investors…

It can take anywhere from a few months to a couple of years to raise a round of funding and during this time investors still want to see growth. How can you do all of this while still moving the needle with your company?

To help me answer that question I sat down with Jared Story, the CEO of Parse Pay, and Anthony Romano, the CEO of eScreen Logic. These two entrepreneurs have been successful in raising capital while continuing to grow their businesses in the process. 

They share with us what it is really like to be in the trenches running their company while simultaneously raising capital. In this episode you will learn; how much time is actually spent fundraising vs leading their team, the emotions that are felt during this process, the systems/processes they implemented, and the most important pieces needed to be successful.

So, before you start raising money to fund that idea that will change the world, make sure you are fully prepared and know what to really expect.

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