Good Morning Vietnam!

As if anyone needed reminding an important element of the economy is the multi-million-pound exports trade Britain has with the rest of the world.

Vietnam is an emerging market and in this podcast John Bates speaks to AHDB experts about key markets and the efforts made throughout the year to gain access to countries and grow trade, so that farmers goods from here at home can be sold to almost every corner of the globe. 

We hear how AHDB identifies opportunities, analyses diet and meal trends as well as shoppers buying behaviours and works with exporters to attend trade shows to do deals that matter. 

In this podcast you will hear from: Jonathan Eckley (AHDB's Head of Asia Pacific Exports) , Steve Evans (AHDB's Senior Consumer Insight Manager) and Zoe Avison (AHDB's Retail Insight Analyst).

Interested in what we discussed?