Webinar Week 8: How the Coronavirus Crisis Affects B2B Marketing
Episode 26, May 07, 2020, 11:27 AM
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B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next. This week B2B marketer Dave Stevens hears from Malcolm McDonald (Emeritus Professor of Cranfield School of Management), from Oyinda Bishi (Head of EMEA Marketing at Crown Worldwide Group, a logistics and supply chain business), from Andrew Ainsworth (Marketing Strategy Manager at Cirium, supplier to the aviation industry), and from John Riley (Financial services practice lead at global strategy consultancy CLEAR).