Departure Lounge with Molly Jane Bloom App

Episode 485,   Aug 05, 2020, 11:55 PM

Founded by two young Australian entrepreneurs; Molly Jane and Chloe
Szepanowski, the ‘Bloom – Meditation & Sleep’ app is assisting thousands of users to blossom into the optimal versions of themselves. With over 145,000 downloads, Bloom is positively impacting the lives of not only Australians, but people all around the world with meditation and mindfulness activities available to subscribers whenever and wherever they need.
Through the combined use of mindful movement, breathwork, Kundalini yoga, guided meditations, and affirmations, Bloom is rapidly becoming a front-runner in the online wellness field. The app features many world class expert teachers across a range of disciplines.
The idea to create the app was derived from a mutual passion that Molly and Chloe shared surrounding all things wellness. As Molly explains, “We started incorporating different tools into our everyday routine that helped us de-stress and overcome battles that we were both going through.” This passion then grew into a yearning to pass this knowledge on to as many people as possible, and to share the simple things that they were doing in their own day-to-day lives to improve their overall wellbeing. Enter – the Bloom app.
The app was launched in August 2019, and held the number one most downloaded status in the AppStore for just over five days. Since then, Bloom has continued to excel and introduce more features within the app, including a gamified approach to meditation and stress reduction. Bloom has also received over 5,000 reviews on the AppStore. Given both Molly and Chloe come from regional towns in Victoria and Queensland respectively, it is inspiring to so many that they are now founders of a thriving brand that is helping such a large number of people to transform their lives for the better.
A recent study conducted by The Medical Journal of Australia found that Australians were experiencing at least twice the rate of mental health problems during the first month of the Covid-19 pandemic. It is therefore especially crucial that we feel supported and in touch with our mental wellbeing at this time, which makes Bloom’s purpose and tools all the more critical. This need has been directly reflected in a 94% increase of daily app users since March 21 st 2020, as well as a 40% increase in
downloads.