The importance of building your personal brand

As business owners, we spend so much time working in our business thinking about sales, cash flow, employees, competition, operations, we forget to not only spend time working on our business but frankly, working on ourselves.
At the Café I have Matt DeCoursey, CEO and Founder of FullScale.io, how of the podcast Startup Hustle and Author of the book Million Dollar Bedroom here to offer up some great advice on the importance of building your personal brand.