Borrell's Local Marketing Trends" EP 30 9-15-20 The Rise of Content Marketing, & Breathing New Life Into Obituaries

Fresh off a project to size the U.S. Content Marketing business, Corey talks about how COVID-19 has buoyed the need for many businesses to tell their stories via "sponsored content" methods. This podcast also features an interview with Brian Gorman, founder of iPublish, which was recently acquired by Legacy.com. Gorman says the company is now processing 600,000 obituaries a year and is discovering new ways develop a business around these content-rich capsules of information. #localmarketing #marketing #contentmarketing #tampabay #radio #radiostpete