User-centric service design: Women Win's gaming for good story

This podcast is sponsored by Salesforce.org - the dedicated social impact team of Salesforce that delivers technology to nonprofits, educational institutions, and philanthropic organisations so they can connect with others and do more good. Catch up with the Salesforce.org Gaming for Good podcast series here!

We’re back with a second Gaming for Good episode. This time, we focus on how gaming can be used to design services that put your users at the heart.  

In this podcast episode, we hear how Women’s Win has embraced gaming as a key element of their service delivery. Hear how they used online gaming to strengthen their mission, better understand the needs of their service users and support them in a creative and innovative way.   

Charity Digital Marketing Manager, Chris Hall, is joined by Shay Thompson (Founder at Level Up Link Up) and Nicole Matuska (Senior U.S. Program Manager at Women Win) to discuss how gaming can be incorporated into charity service design.