The Deep Side of Dallas: Why the AT&T Byron Nelson failed in Southern Dallas and the PGA of America’s move to Frisco

Deputy editorials editor Rudy Bush and the UNT System’s Paul Corliss discuss how Dallas had great hope that bringing the AT&T Byron Nelson to a city-owned course in southern Dallas would be a spark to draw new development to an underserved area. Was it doomed from the start or did poor strategy and execution hurt the plan? Also, the PGA of America’s Dawes Marlett talks about what’s coming for Frisco as the organization makes North Texas home.

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