The A2Z of B2B Marketing Part 3: C is for Content

Today we continue our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached C.  C stands for Content.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Managing Director of Considered Content Jay Ball, Head of Enterprise Marketing and Content at BT Harriet Gorbeck, and marketing professional Agata Kawa.