Aoife Dunican - professional services to personal stylist

Aoife Dunican aka @TheStyleBob pivoted from the corporate world to personal styling in 2019. Her business was in its infancy when the pandemic hit, forcing her to pivot online and enter people's wardrobes virtually. She talks about taking that leap of faith in her late 40s, how she laid the groundwork while she was still working and how she dealt with the fear that it might not work out. "When you're scared about something, it's just another word for excited."