The A2Z of B2B Marketing Part 18: R is for Research

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached R.  R stands for Research.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Head of Insight and Design at Zurich Insurance Sarah Fryer, Creative Strategist at BCM Agency Miriam Drahmane, and Founder of RedFox Research Angela Richmond.