How to compete with cat memes and Instagram models with Social Chain MD @katyleeson
Season 2, Episode 30, Nov 02, 2021, 07:00 AM
**Heads up that there's a mention of miscarriage in this episode**
Katy Leeson's got a big job. She's managing director of Social Chain the social media marketing agency founded by Steven Bartlett. It helps the big brands (huge like Coke, Amazon, KFC, Uber) to create content that cuts through the noise and gets noticed.
Even though putting her own face out there and creating a personal brand doesn't come naturally, she's now on a mission to change what leadership looks like.
She uses her platform to educate young people about using social media in a healthy way, to encourage us all to de-gloss our posts and show up in a more real and vulnerable way.
We chat about,
Katy Leeson's got a big job. She's managing director of Social Chain the social media marketing agency founded by Steven Bartlett. It helps the big brands (huge like Coke, Amazon, KFC, Uber) to create content that cuts through the noise and gets noticed.
Even though putting her own face out there and creating a personal brand doesn't come naturally, she's now on a mission to change what leadership looks like.
She uses her platform to educate young people about using social media in a healthy way, to encourage us all to de-gloss our posts and show up in a more real and vulnerable way.
We chat about,
- what we're competing against every time we share a social post
- TikTok and the future digital marketing
- what you can talk about on LinkedIn
Listen to Katy's podcast 'I Shouldn't Say This But...' here: https://podcasts.apple.com/us/podcast/i-shouldnt-say-this-but/id1442547174.
Subscribe so you don't miss an episode. Thanks always for listening, H