Anne Marie Boyhan - marketing to sleep wellness

Anne Marie Boyhan was working in a safe, prestigious marketing job but handed in her notice in January 2020.  A visit to the doctor just before Christmas was the wake up call she needed - she was burnt out and she needed to change her life. She spent a huge amount of time thinking about what career to pivot to and did PhD levels of research into how to make that transition. Anne Marie founded The Sleep Care Company in March 2021 with a mission to give people the gift of a good night's sleep.

Resources mentioned in this podcast include:

Playing Big by Tara Mohr
The Imperfect Life podcast
16personalities.com