A bit of a follow-up on ideas discussed in the previous episode. When your product is discussion, allowing that, when competitors are not and are trying to convince you not to, is your golden egg.
Without that advantage, they have levelled the playing field. And otherwise have large advantages over you. So don't cooperate. Be competitive. And certainly survive, and possibly flourish. 
To take on a contributor whose brand includes controversy and edge-of-mainstream, because he is hugely popular, but then to muzzle him, is to waste money.