The changing face of plant-based food in 2022

The market for plant-based food and drink is undoubtedly growing, but what does that mean for the types of products we might see on the shelves in 2022?

This year's Veganuary was the biggest ever, and Marks and Spencer alone has added 175 new plant-based products to its range this year.

But with a seemingly every-expanding customer base, how do producers understand what it is they want? How do you target what used to be niche products, when your customers have so many varied needs and desires?

And if more and more people are looking to buy plant-based, what does that do to the types of products that are being produced?

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In this episode of the Table Talk podcast, Stefan Gates is joined by two experts in the market to discuss who will be buying plant-based food and drink in 2022.

Rohini Alam is Global Brand Manager for Plant Based at Nestle Professional, and Philip Linardos, Co-founder and CEO at ShelfNow offer their insights into what could be a standout year for the sector.

They look at the role big brands are playing in making plant-based more mainstream, how the pandemic accelerated changing eating habits, and they look at how consumer demographics are shifting.

Rohini Alam, Global Brand Manager for Plant Based, Nestle Professional SBU

Rohini has many years of experience in the FMCG industry and is transitioning from her current role as Category Manager for Food at Nestle Professional to Global Brand Manager for plant-based brands working across multiple markets. 

She successfully launched the company’s plant-based brand in the UK Food Service Industry where the Garden Gourmet brand is going from strength to strength. 

Rohini is passionate about innovation and has experience in establishing new categories, developing communication campaigns, and creating and executing long term business and brand strategies that deliver value to the consumers.

Philip Linardos, Co-founder and CEO, ShelfNow

Philip brings his experience in technology to ShelfNow to shape and develop the direction of the business. Previously, he led operations at Bizzby to transform the first on-demand marketplace for home professionals in Europe. 

Furthermore, he spearheaded the sales team at DynaRisk, a cybersecurity SaaS company to scale the company within 18 months. He also brings experience in venture capital at CyLon, Europe’s first cybersecurity startup accelerator, to ShelfNow. 

At ShelfNow, he heads business operations, market development and the shaping of the company’s vision, aiming to establish ShelfNow as the leading marketplace for small and medium-sized brands and retailers in Europe.