Peigín Crowley - spa designer to brand founder

If you've ever been lucky enough to stay at Adare Manor, Cliff House Hotel or The Merrion, the spas in those hotels were designed by Peigín. She had a glamorous jet-set lifestyle until Covid-19 grounded her, literally and figuratively. A life-long advocate of aromatherapy and essential oils, she put the pot on the cooker and began producing her own blend of balms and oils. The brand 'Ground Wellbeing' was born and 15 months later, it's stocked in Brown Thomas and used in The Shelbourne and Waldorf Astoria Edinburgh among others.⁠ Peigín has brilliant advice around taking the leap, starting a business, coping with failures and managing the dreaded imposter syndrome. ⁠