Ateh Jewel | Leaning into who you truly are and fully embracing your power

Dr Ateh Jewel is a multi award winning journalist, producer, director, influencer and diversity advocate. She has been in the industry for 20 years specialising in beauty, social commentary and campaigning for more diversity in the beauty industry. She has written for titles such as Vogue, Sunday Times Style, Financial Times, Guardian, Telegraph, Daily Mail, Observer, Allure, Red Magazine, Marie Claire (columnist), Grazia (columnist), Boots Health and Beauty Magazine (columnist), Get the Gloss, Elle, Harper’s Bazaar, Good Housekeeping and Glamour to name a few. She was also awarded the CEW 2020 Achiever Award to honour her diversity work for the past 20 years in the beauty industry.

Ateh is a well respected beauty and diversity expert. She is on the advisory board for the British Beauty Council. She also appears on panels, consulting, lecturing and judging for CEW, Stylist Live, Red Smart Women Week, Creative Head, P&G, Unilever, Coty and Adwoa Aboah’s GURLS TALK X REVLON and GURLS TALK X NIKE events.

Her award winning blog, jeweltonesbeauty.com, is aimed at men and women with darker skin tones and she is developing her own range of foundation and colour cosmetics for POC. She also hosts her Instagram Live show Wednesday Chat Club, whose guests have included Ruby Hammer, MAC’s Terry Barber and Nichola Joss.

She studied History at Bristol university and was awarded ad honorary doctorate by Solent University last year. Ateh is particularly interested in the history of beauty and Beauty’s ability to reflect our cultural values. Ateh is also mother to beautiful twin girls who regularly feature on her social media. She lives in the Cotswolds with her family.

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