Grown up influencing with fashion editor @erica_davies

Maker of beautiful homes and all round Very Stylish Person Erica Davies is my guest on The #JustBloodyPostIt Podcast this week.

You may be one of the almost 187k people who hang out on Erica’s Instagram account already, if not - I’ll introduce you;

Erica was Fleet Street’s youngest ever fashion editor at The Sun aged a sunny 24. She went on to work at Look Magazine as a fashion and beauty editor before founding her blog The Edited. Seeking better work-life balance (and to take the opportunities a big online audience was offering) she quit London and now works full time with brands in increasingly impressive partnerships. She now designs lines of products for the likes of John Lewis. Oh and she's casually written a book, Leopard is a Neutral - and has another in the pipeline!

We chat about;

💪 grown up strategic influencer marketing

✋ boundaries on social media

🎥 Reels and the rise of video content

🗞 editing your own magazine on Instagram

Follow Erica here @erica_davies
Follow Helen here @_helen_perry_

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