Neurofinance, could this reveal keys to good financial decisions?

Dive into the intriguing world of neurofinance with associate professor Chris Wilson from Teesside University as he unravels the cognitive effects of financial scarcity on decision-making.

This episode explores how underlying psychological factors, from past experiences to embedded teachings, can profoundly shape our financial choices. Whether it's the stress of approaching payday or the influence of childhood lessons, these hidden drivers play a critical role in our monetary decisions.

Understand how financial advice might not always produce the intended outcomes and get a sneak peek into the groundbreaking studies that are delving deep into the neural pathways of financial decisions. A must-listen for anyone keen on understanding the depth of financial behaviors!

Listen to Phill Holdsworth, your Wisdom Chat host, talk with Chris Wilson, Associate Professor of Psychology, at Teesside University as they explore the world of Neurofinance!