Creating 'See the Person, Not the Sight Loss' Campaign
Season 1, Episode 1405, Oct 04, 2022, 08:00 AM
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On Wednesday 28 September 2022 at the Everyman Cinema, King’s Cross, Central London over 100 people gathered for the preview screening of the TV, film, and multi-media ad for the new RNIB ‘See the Person, Not the Sight Loss’ campaign and RNIB Connect Radio’s Toby Davey was there to capture the atmosphere and chat with some of the people involved in the new ad and those behind the new campaign.
Toby caught up with two of the main people behind the ‘See the Person, Not the Sight Loss’ campaign, Lorna Forbes, RNIB Head of Brand Engagement and Martin Wingfield, RNIB Brand Director to get an insight into the background of the campaign, all the hard work that had been going on behind the scenes leading up to the preview screening and the launch, why the ad is focusing on the character Ava a young visually impaired person who is going through sight loss at such a young age, how the ad is being used to showcase the many ways in which the RNIB is there to help anyone who is going through sight loss and their friends and family, plus how they would both like people to engage and interact with the ‘See the Person, Not the Sight Loss’ campaign.
The multi-media campaign will appear on TV, Video on Demand, and in cinemas throughout October following its launch on Tuesday 4 October 2022. The awareness campaign will also be supported by social and digital activity.
Toby caught up with two of the main people behind the ‘See the Person, Not the Sight Loss’ campaign, Lorna Forbes, RNIB Head of Brand Engagement and Martin Wingfield, RNIB Brand Director to get an insight into the background of the campaign, all the hard work that had been going on behind the scenes leading up to the preview screening and the launch, why the ad is focusing on the character Ava a young visually impaired person who is going through sight loss at such a young age, how the ad is being used to showcase the many ways in which the RNIB is there to help anyone who is going through sight loss and their friends and family, plus how they would both like people to engage and interact with the ‘See the Person, Not the Sight Loss’ campaign.
The multi-media campaign will appear on TV, Video on Demand, and in cinemas throughout October following its launch on Tuesday 4 October 2022. The awareness campaign will also be supported by social and digital activity.
Changing public perceptions of sight loss is fundamental to RNIB’s goal to create equity – to do that the RNIB must not only change people’s attitudes but their behaviour.
As the RNIB embark on a new chapter in our mission to create a more inclusive world with blind and partially sighted people, this campaign kicks off a 25-year ambition to change the public’s attitudes and behaviours towards people with sight loss.
More details about the ‘See the Person, Not the Sight Loss’ campaign can be found by visiting the RNIB website - https://www.rnib.org.uk
More details about the ‘See the Person, Not the Sight Loss’ campaign can be found by visiting the RNIB website - https://www.rnib.org.uk
(Image shows RNIB logo. 'RNIB' written in black capital letters over a white background and underlined with a bold pink line, with the words 'See differently' underneath)