How to Communicate the Benefits of Pet Insurance

Matt McGlasson is a passionate, customer-focused leader in the Animal Health industry with over 17 years of experience in leading multiple hospitals through creative clinic management, professional development, and quality improvement. He has a successful track record of establishing innovative care systems, mentoring programs, and social media marketing initiatives to boost brand awareness and humanize Veterinary Medicine. 

Matt brings a versatile skill set that allows him to transform any role he steps into. His collection of experience also differentiates him because he has led and grown other professionals in a variety of different environments. Within his current role as Chief Medical Officer & Medical Director, he built and rolled out a mentoring program to help the transition for first-year doctors, including effective goal-setting, communication skills, financial advising from a CFP, doctor best practices, and other personal and professional development topics.   

Dr. McGlasson is a Certified Fear Free Practitioner, Certified “Cat Friendly Veterinarian” by AAFP, and a member of the AVMA, VHMA, and AAFP.  He currently serves as the Northern Kentucky Representative on the Executive Board of the KVMA, serves on the Veterinary Advisory Board for BasePaws, and the editorial advisory board for DVM360. As a Certified Veterinary Practice Manager, he represents a group of fewer than 40 DVMs in the United States with the CVPM certification.  His articles have been featured in DVM360 magazine and he has spoken at national veterinary conferences on the topics of practice management, practice culture, social media utilization, and finding joy in veterinary medicine.  

Throughout Matt's career, he also seeks to bring personality and fun to the animal health industry. He has redefined methods for content development and education within the industry by operating engaging veterinary-themed social media accounts and amassing over 500,000 followers with well over 70 million video views. Matt's work and insights have been featured on 22 Words, KaleSalad, Chewy’s Social Media Sites, The Daily Mall, The Dodo, VetCandy, VetXInternational, Inspiremore.com, Cuddly, and many other prominent social media accounts. Matt has also been featured on the "Making Sense of Pets" Podcast, VetCandy Podcast, and has conducted multiple TV & Radio interviews celebrating the human-animal bond. 

Matt is passionate about growing and supporting the future leaders of our profession. He believes that veterinary professionals will thrive if given the opportunity to be a part of a healthy culture and have continuous opportunities to grow.  The work that we all do in this profession has a life-changing impact on those we serve and deserves to be celebrated.