Building an Agency from the Ground Up with Pilaar Terry

Season 3, Episode 12,   Jan 17, 2023, 04:15 PM

Meet Pilaar Terry. She is a FORCE.

She's a Managing Partner & COO of POV Agency that she co-founded in 2019 at a kitchen table. She was a kid with a dream, who is living it in a big way with her LA-based, inclusion-driven, boutique strategic communications agency. She and her team work to colorfully reimagine how PR and communications are done and who they’re done by. ​​

They are built on the belief that a varied, textured, nuanced and colorful perspective is a strength, and often, an untapped one. Their point of view is our otherness, and it is also their superpower. They know all too well what it’s like to feel unseen. They see you – so the world can, too.

With more than 20 years' experience in entertainment marketing, she is a seasoned veteran in PR, corporate communications and brand strategy. She sincerely enjoys managing and executing programs and partnerships with a keen eye on ROI and KPI's - optimizing and maximizing results every step of the way. 

In her episode of THIS you'll get the unfiltered, authentic Leader Shauna has come to know and appreciate in their daily work together and their friendship. So, make sure to tune-in to the realness and inspiration of Pilaar Terry. 

Special thanks to our Founding Partners, Felica Hall Allen & Associates and 6to8.io Digital. 

00:01 - Intro

01:02 - Shoutout to Partners

01:11 - Guest Intro

03:16 - Pilaar and POV Agency

06:51 - Diversity, Inclusion and Clients

15:11 - Being an Agency for Agencies

23:20 - Leadership and Evolution

34:38 - Code Switching 

39:54 - Making Impact Outside POV

45:22 - Being Present for Others

50:23 - Key Takeaways for the Audience