How to Build Brands that Matter with Tim Galles
Season 3, Episode 15, Feb 21, 2023, 08:46 PM
Welcome to THE WHOLE BRAND episode - featuring Tim Galles, Chief Idea Officer for Barkley Agency and Director of The Whole Brand Project. As if that's not enough - Tim is also Author of Scratch: How To Build A Potent Modern Brand From The Inside Out, a instructor of Design For Good, and a Speaker.
Tim is an authentic leader, devoted of the doctrine that creativity can solve any problem. He applies it across a spectrum of ideas for Barkley, from marketing ideas to business ideas, consulting projects to campaigns. He is an absolute inspiration on his mission to build whole brands for a better world.
In this episode you'll hear Tim and Shauna chat about:
Tim is an authentic leader, devoted of the doctrine that creativity can solve any problem. He applies it across a spectrum of ideas for Barkley, from marketing ideas to business ideas, consulting projects to campaigns. He is an absolute inspiration on his mission to build whole brands for a better world.
In this episode you'll hear Tim and Shauna chat about:
- What Makes a Brand Truly Successful
- Chipotle is Very Good at This
- You Either Stand for Something or You Stand for Nothing
- Gen Zs Are Changing How Brands Operate
- How to Evolve as a Brand
- How to Focus on Long Term Outcomes
- and more!
This can't miss episode of THIS. with Shauna Griffiths will leave your curiosity peaked and your fire to do something that means something will be stoked.
Special thanks to our Founding Partners, Felica Hall Allen & Associates, 6to8.io Digital, CMD Agency and Hijinx Agency.
0:01 - Intro
0:13 - Guest Intro
1:15 - Barkley US and the Brand Project
8:01 - Evolving Brands and People
15:05 - Brand Study and Findings
20:47 - Brands Tim and Barkley US work with
31:54 - Purpose
38:04 - How Tim Got into the Purpose and Impact Space
43:15 - Handling Disillusionment and Maintaining your North Star
Special thanks to our Founding Partners, Felica Hall Allen & Associates, 6to8.io Digital, CMD Agency and Hijinx Agency.
0:01 - Intro
0:13 - Guest Intro
1:15 - Barkley US and the Brand Project
8:01 - Evolving Brands and People
15:05 - Brand Study and Findings
20:47 - Brands Tim and Barkley US work with
31:54 - Purpose
38:04 - How Tim Got into the Purpose and Impact Space
43:15 - Handling Disillusionment and Maintaining your North Star