Consumers Hate Fees, But Are Willing to Pay Them Anyway

Research shows that even when consumers know that taxes and fees will be tacked on to a product’s cost at checkout, they’re more likely to pay the bill instead of researching a better price. WSJ columnist Josh Zumbrun joins host J.R. Whalen to discuss.  

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Research shows that even when consumers know that taxes and fees will be tacked on to a product’s cost at checkout, they’re more likely to pay the bill instead of researching a better price. WSJ columnist Josh Zumbrun joins host J.R. Whalen to discuss.  

Learn more about your ad choices. Visit megaphone.fm/adchoices