Teach me how important the customer experience is

Michael was joined by Tom Belt.  Tom is the founder of AAWE and he helps businesses grow through better customer experiences.

During this episode, Tom helped us all understand the huge benefits of ensuring your customer's experience is the best it can be.  

During the discussion,  we looked at;

- What do we mean by customer experience
- Why it is important to modern brands
- The potential pitfalls
-  Examples of great and not-so-great customer experiences.

Connect with Tom and find out more about the great work he is doing using the links below;

Linkedin - https://www.linkedin.com/in/tom-belt/
Website - https://www.aawe.uk/

The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development

Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience.

When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of.

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