Consider This: Skim Wajib Tayang - The Local Reel Deal

Last week, local film "La Luna" captivated audiences and critics with its compelling storytelling and performances. However, despite the rave reviews and word-of-mouth hype, something perplexing occurred by its second week: Only 14 cinemas continued to screen the film, from 92 in its first week. Malaysia has in place Skim Wajib Tayang, which is a policy that grants most local films a guaranteed national cinematic release of 14 days. Is the policy hitting the mark when it comes to boosting local film visibility at cinemas? On this episode of #ConsiderThis Melisa Idris speaks to Noor Azam Shairi, Deputy Chairperson of FINAS, the central government agency for the local film industry.