Freshworks: The deck has to tell a story

In the first episode of PitchCraft, Moneycontrol’s Chandra Srikanth speaks to Girish Mathrubootham, Founder and CEO of Freshworks, and Shekhar Kirani, partner at Accel, about the first pitch deck of Freshworks, a company that made history as the first Indian SaaS firm to list on NASDAQ. Girish emphasizes that a pitch deck should clearly articulate the problem the startup is trying to solve, how the solution will be executed, and why the team is well-equipped to succeed. The power of storytelling is at the heart of this episode; both Girish and Shekhar agree that telling your startup’s story well helps secure investor interest, while providing information about the competition and how you will take them on builds investor confidence.