The A Word - Ep 7 - Can data keep up with AI?
Episode 7, Feb 21, 12:17 PM
The discussion touches on the adoption of data analytics in larger agencies, the pressure for campaign success in the era of heightened data awareness, and the role of AI in enhancing or hindering brand storytelling and attention-grabbing.
This season we’re talking to our guests about Attention, AI and Adtech, exploring the burning questions, future trends and challenges surrounding all things creative and advertising.
Today’s special guests, are Chris Daniele and Guido Lombardo. Chris is currently SVP and marketing Science Lead and Guido is the Marketing Science Director at FCB.
Today’s special guests, are Chris Daniele and Guido Lombardo. Chris is currently SVP and marketing Science Lead and Guido is the Marketing Science Director at FCB.