Genetics: The suckler industry's missed opportunity

Using genetics, rather than selecting animals purely on their visual characteristics, is likely to lead to a more productive and profitable suckler herd. So why do so few beef farmers use them?

AHDB's Beef and Lamb team caught up with our Lead Animal Genetics Expert, Harriet Bunning, and suckler farmer James Dixon to discuss what factors should be considered when choosing your best breeding animals.

Useful links
Maternal Matters: Using EBVs and Indexes for selection in the suckler herd | AHDB
Choosing bulls for Better Returns | AHDB
National beef evaluations | AHDB

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