Are Marketing Events Still Relevant?

Episode 9,   Apr 03, 03:03 PM

Video game studios used to shell out big bucks for larger-than-life convention hall booth displays and all-expenses-paid international invite-only hands-on preview events like it was nothing. Today, Danny and Riana attend everything from parties to behind-closed doors to red-carpet premiers for video games, movies, and TV shows. What makes an event worth the time and effort? What trends and changes do we see in media marketing approaches? Pull up a chair for story time, wishlists, and a bit of forecasting in this week's discussion.

Poll of the week: would you spend money / travel to attend a big media event?
Yes
No
N/A (It's My Job)

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