Lawrence: the eight-piece family band reshaping the music business

In today’s volatile music industry, many artists struggle to navigate the pitfalls of touring, the whims of social media, and the inequity of exploitative contracts. But Lawrence, an eight-piece band led by siblings Clyde and Gracie Lawrence, provide a beacon of hope. Combining exceptional talent, savvy business acumen, and a familial bond, they've forged an uncanny path as a band. From testifying before Congress to tackle industry monopolies, to managing their tour logistics and branding, Lawrence seamlessly blends the artistry of music with the realities of a family-run enterprise. Their perseverance and authenticity shine through their newest album, aptly named "Family Business.”
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In today’s volatile music industry, many artists struggle to navigate the pitfalls of touring, the whims of social media, and the inequity of exploitative contracts. But Lawrence, an eight-piece band led by siblings Clyde and Gracie Lawrence, provide a beacon of hope. Combining exceptional talent, savvy business acumen, and a familial bond, they've forged an uncanny path as a band. From testifying before Congress to tackle industry monopolies, to managing their tour logistics and branding, Lawrence seamlessly blends the artistry of music with the realities of a family-run enterprise. Their perseverance and authenticity shine through their newest album, aptly named "Family Business.”

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