Building Brands with Integrity: Amanda Grover's Rebrand
Episode 7, Oct 01, 07:00 AM
Amanda Grover, the creative force behind Storytellers Grove, shares how she helps individuals tap into their creative expression and confidently share their message. We talk about the importance of authentic branding, the challenges people face in speaking about themselves confidently, and how Amanda refines her clients' messaging to avoid feeling "braggy."
You'll hear about Amanda's transformative rebranding journey—triggered by the pandemic—that led her to embrace mindfulness and authenticity in her branding. She reveals how a year of stepping back from social media and sales helped her gain clarity and create an authentic offer that truly represents her values and interests.
→ Amanda's Website: https://storytellersgrove.com/
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand for help
Key Takeaways:
You'll hear about Amanda's transformative rebranding journey—triggered by the pandemic—that led her to embrace mindfulness and authenticity in her branding. She reveals how a year of stepping back from social media and sales helped her gain clarity and create an authentic offer that truly represents her values and interests.
→ Amanda's Website: https://storytellersgrove.com/
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand for help
Key Takeaways:
-
Authenticity Over External Advice: Amanda highlighted the importance of tuning into one's personal creative voice rather than following the overwhelming advice from various external sources. The authenticity in your branding is what truly connects with your audience.
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Iterative Branding Process: Rebranding isn’t a one-time overhaul but a continuous process of small, meaningful tweaks. Amanda shared how she took a year to clarify her brand vision, integrating her personal interests like mindfulness and yoga into her business strategy.
- Value Alignment: Emphasizing shared values over detailed client profiles can lead to better client alignment and increased confidence in messaging. This is crucial especially for value-driven generations like Gen Z.