INFLUENCER ACADEMY: How to start creating content online

In this episode of LATE BLOOMERS, Rich and Rox open up about what it really takes to become a content creator when you’re starting from nothing. No shortcuts. No overnight success. Just the uncomfortable, unglamorous truth they learned by doing it the hard way.

They talk about posting into the void, embracing cringe, being seen by friends and family, consistency when no one is watching, and why most people quit long before anything works. Rich and Rox share how they built momentum by showing up repeatedly, learning in public, and focusing on connection rather than perfection.

This episode breaks down what actually matters when starting online, why your first content will probably be bad (and why that’s normal), how to think long-term instead of chasing quick wins, and how to keep going when growth feels painfully slow.

If you want to become a content creator but feel stuck, embarrassed, or overwhelmed by where to begin, this episode gives you a realistic starting point and the confidence to press post anyway.