Functional Beverages and the Future of Social Drinking

In today’s episode, I sit down with entrepreneur Amanda Ortega, founder and CEO of Beyond Bottleshop, to talk about the fast-growing non-alcoholic and functional beverage space. Amanda shares how her hospitality background and early wine education led her from a small Midwest boutique to building a business centered on adaptogens, botanicals, and ritual-driven alternatives to alcohol. We talk about inclusivity at social and corporate events, why functional mocktails are gaining traction, and how drinks designed for clarity, focus, mood, and energy are changing behavior across business and culture. It’s a grounded look at innovation, timing, and building something meaningful where demand is finally catching up.