How The Armada Club Is Changing First-Time Access to Yachting | Captain’s Chat

In this episode of Captain’s Chat, Captain Liam Devlin speaks with Claire Hagen, Founder of The Armada Club, about why the traditional entry point into yachting no longer reflects how ultra-high-net-worth clients actually make decisions today.

They explore how privacy concerns, AI and changing expectations are reshaping client trust, and why short, real onboard experiences may become a more effective gateway into charter and ownership than legacy sales funnels.

The conversation also covers how a membership-led model can support brokers rather than bypass them, what this shift could mean for shipyards and designers, and why crew wellbeing and long-term career sustainability must sit at the centre of the industry’s future.

Learn more about The Armada Club and their upcoming pilot programme:
 https://www.armadayachtclub.com/

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