Yachting Careers, Crew Welfare & Social Media Strategy | Captain’s Chat

Social media is changing how professionals and businesses operate in the global yachting industry, and crew are increasingly thinking about how to prepare for life after the boat.

In this episode of Captain’s Chat, Captain Liam Devlin speaks with Maxine Holmes, co-founder of Superyacht Sisters, about personal branding, social media strategy, crew welfare, and why planning for a career beyond yachting is becoming more important than ever.

The conversation explores how Maxine entered the superyacht industry, the realities of working onboard, and how her experience in yachting led to building a business that helps maritime companies communicate more effectively with the global yachting community.

Captain Liam and Maxine discuss how social media is reshaping the industry, why authenticity matters more than polished marketing, and how businesses and crew can use storytelling to build credibility and trust within the maritime world.

The episode also explores important conversations happening across the industry today, including crew welfare, safety, mental health awareness, and how yacht crew can start preparing financially and professionally for life after yachting.

For crew, captains, brokers, and maritime professionals, this episode offers insight into how communication, visibility, and industry experience are shaping the future of the superyacht industry.

In this episode you’ll hear about

• Why social media is becoming essential for maritime businesses
 • How personal branding can support yacht crew careers
 • Why authenticity performs better than polished marketing content
 • How Instagram and LinkedIn serve different roles in yachting
 • Why women in yachting often face shorter career windows
 • The growing importance of crew welfare and mental health
 • How podcasts and storytelling are strengthening the industry community

🌐 Superyacht Sisters
 https://thesuperyachtsisters.co.uk/

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