Insider's Guide to LinkedIn

Everyone
says to “build your personal brand,” but how do you actually do that on
LinkedIn? In this episode, Jason talks with Laura Lorenzetti, Senior
Director and Executive Editor at LinkedIn News, about what really works
and what doesn’t. They walk through how to create content that sparks
conversation and build a repeatable strategy for growing your personal
brand. Along the way, they bust some common LinkedIn myths, and Laura
shares when the perfect time to post on LinkedIn really is. Whether
you're growing a business or a career, this is how to make LinkedIn work
for you. This is a new edit of an older episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone says to “build your personal brand,” but how do you actually do that on LinkedIn? In this episode, Jason talks with Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News, about what really works and what doesn’t. They walk through how to create content that sparks conversation and build a repeatable strategy for growing your personal brand. Along the way, they bust some common LinkedIn myths, and Laura shares when the perfect time to post on LinkedIn really is. Whether you're growing a business or a career, this is how to make LinkedIn work for you. This is a new edit of an older episode.

Learn more about your ad choices. Visit megaphone.fm/adchoices