7. The 1936 campaign highlighted the disparity between Roosevelt’s mastery of modern technology and Alf Landon’s uninspired style. While Landon’s poll numbers initially showed strength, his momentum faded as he critiqued popular programs like Social Secur

7. The 1936 campaign highlighted the disparity between Roosevelt’s mastery of modern technology and Alf Landon’s uninspired style. While Landon’s poll numbers initially showed strength, his momentum faded as he critiqued popular programs like Social Security. Eleanor Roosevelt emerged as a critical campaign asset, bridging the gap with the African-American community and attracting massive, enthusiastic crowds. FDR culminated his campaign with a fiery speech at Madison Square Garden, famously declaring that he welcomed the hatred of "economic royalists". This aggressive strategy resonated deeply with an electorate still reeling from the depression. (8)
1936 WPA SOUP KITCHEN