Building a Brand That Feels Like You

In today’s episode, I sit down with Colleen Joyce, CEO of Lawyer.com and children’s author, to talk about balancing entrepreneurship, motherhood, creativity, and personal identity. Colleen shares how traveling for work inspired her to write a children’s book with her daughter and why the project became something meaningful they could build together. We also discuss the growing importance of personal brand, choosing platforms based on where your audience spends its time, and creating content that fits each space. Colleen also explains why authenticity is especially important for attorneys building a social presence and how staying true to yourself can attract the people who genuinely connect with you.

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