Clarity and Brand Purpose with Amy Hanneke
Episode 9, Oct 15, 07:00 AM
In this episode of BrandWhys Podcast, I'm chatting with Amy Hanneke of Hello & Co Creative about the ups and downs of her rebranding. We dive into the details of why it’s so hard to rebrand yourself, the mental energy involved, and the importance of having clarity before you even begin.
Whether you’re a designer, business owner, or just curious about what goes into a successful rebrand, this episode offers a candid behind-the-scenes look at how to create a brand that truly represents who you are and what you do.
Amy also shares valuable insights about how her rebrand impacted her business—saving time, preserving sanity, and even helping her book clients further in advance.
Jess and Amy discuss the necessity of starting with clear, strategic copy before diving into the design, the benefits of aligning your business and brand for long-term success, and how to avoid perfectionism along the way.
→ Amy's Website: https://hellococreative.com/
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand for help
Key Takeaways:
🔹 Clarity in Branding: Amy emphasized that clarity in branding affects every aspect of your business. Ensure that your message is clear and resonates with your target audience to drive action and conversion.
🔹 Copy Before Design: Both Amy and I agreed on the importance of prioritizing copy over design. While design can catch your audience's eye, it's the copy that truly drives the message home and encourages engagement.
🔹 Empowerment Through Rebranding: Amy shared that an effective rebrand can save time, provide mental relief, and boost financial health by delivering a cohesive brand experience. It’s also a powerful way to boost confidence and clarity in identifying and attracting your ideal clients.
Whether you’re a designer, business owner, or just curious about what goes into a successful rebrand, this episode offers a candid behind-the-scenes look at how to create a brand that truly represents who you are and what you do.
Amy also shares valuable insights about how her rebrand impacted her business—saving time, preserving sanity, and even helping her book clients further in advance.
Jess and Amy discuss the necessity of starting with clear, strategic copy before diving into the design, the benefits of aligning your business and brand for long-term success, and how to avoid perfectionism along the way.
→ Amy's Website: https://hellococreative.com/
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand for help
Key Takeaways:
🔹 Clarity in Branding: Amy emphasized that clarity in branding affects every aspect of your business. Ensure that your message is clear and resonates with your target audience to drive action and conversion.
🔹 Copy Before Design: Both Amy and I agreed on the importance of prioritizing copy over design. While design can catch your audience's eye, it's the copy that truly drives the message home and encourages engagement.
🔹 Empowerment Through Rebranding: Amy shared that an effective rebrand can save time, provide mental relief, and boost financial health by delivering a cohesive brand experience. It’s also a powerful way to boost confidence and clarity in identifying and attracting your ideal clients.